BASIC SCIENCES AND HUMANITIES

Dr. B. Uma Rani

uma-rani-bsh-faculty-bvrit-hyderabad-engineering-women-college

Dr. B. Uma Rani

Assistant Professor
umarani.b@bvrithyderabad.edu.in

AICTE ID: 1-43363141598
JNTUH ID: 22150331-155326
Ratified Status: Ratified

Ph.D.: A study on Women Entrepreneurship Development in Small and Medium Scale Industries in Telangana, Osmania University,2016

MBA .: Marketing Strategies for HR Coils of SAIL in the changed competitive Environment, Osmania University, 1997
B.Sc.: Mechanical Engineering, Godavari Institute of Engineering and Technology, 2005

Teaching Experience: 22 Years
Research Experience: 5 Years
Industry Experience: 2 Years

Scopus ID: 59205773800
WoS ID: MYS-0501-2025
Google Scholar ID: POJ1UvcAAAAJ&hl
Vidwan ID: 387811
ORCID ID: 0000-0002-6518-3026

Marketing, Entrepreneurship

Nil

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  1. Published a paper on “Data Driven Insights into Social Media’s Effectiveness in Digital Communication” in Proceedings on Engineering Sciences, Scopus Indexed, Vol. 06, No. 2 (2024) 637-644, doi: 10.24874/PES06.02.020
  2. Published a paper on “Analyzing the impact of Entrepreneurial Orientation on Integrated Marketing Communications in MSMEs: A Structural Equation Modelling Approach” in Educational Administration: Theory and Practice, Scopus Indexed, 2024, 30(3) ISSN: 2148-2403, pp.2372–2380.doi:10.53555/kuey.v30i3.5840
  3. Published a paper on “Impact of digital marketing in the business performance of e-commerce companies” in Journal of Positive School Psychology, Scopus Indexed, Vol. 6, No. 4, 2022, ISSN: 2717-7564, pp.6980–6986.
  4. Published a paper on “An Empirical Study on Women Entrepreneurs Personality Traits as Determinants of Success in SMEs in India” in ICTACT Journal on Management Studies, Volume 06, Issue 04, November 2020, ISSN: 2395-1664 (Online), pp 1328-1333.
  5. Published a paper on “Women Entrepreneurship Development – A Conceptual Framework” in International Journal of Innovative Research in Science, Engineering and Technology, Volume 9, Issue 8, August 2020, e-ISSN: 2319-8753, p-ISSN: 2320-6710, pp 7447-7451.
  6. Published a paper on “Women Entrepreneurial Motivations & Drivers of Innovation” in Parishodh Journal, Vol.IX, Issue III, March 2020 ISSN: 2347-6648, pp 8394-8400.
  7. Published a paper titled “Effect of women Entrepreneurial Characteristics in the process of Strategic Decision Making” in edited volume titled “Disruptive Innovations in Business” byZenon Academic Publishing House, Hyderabad, India. ISBN: 978-93-85886-15-7, 1st edition 2020.
  8. Published a paper on “Influence of Women Entrepreneurship Demographic factors on Business Activities – An Empirical Study” in Parishodh Journal, Vol.VIII, Issue XI, November 2019 ISSN: 2347-6648, pp 199-204.
  9. Published a paper on “Employee Perception towards Performance Appraisal System in Banks – An Empirical Study” in International Journal of Modern Engineering and Research Technology, Volume 6, Issue 1, January 2019, ISSN: 2348-8565, pp 36-43.
  10. Published a Chapter titled “Entrepreneurial Motivations as Determinants of Success – An Empirical Analysis on Women Entrepreneurs in SME’s” in monograph book titled “Contemporary Issues in Global Business Research Across Emerging Countries” published by McGraw Hill Education (India) Private Limited, Chennai, India.ISBN (13): 978-93-87432-48-2, 2018, pp 203-216. 
  11. Published a paper titled “Electronic Resource Management –A Perspective Beyond Books” in edited volume titled “E-Resource Management in Electronic Information Age”, edited by Basanta Kumar Das and Sanjay Kumar karn, published by Disha International Publishing House, Greater Noida, India. ISBN: 978-93-87002-09-8, 1st edition 2018.
  12.  Published a paper on “An Empirical Analysis on Customer Perception towards Digital Marketing” in Asia Pacific Journal of Research, Volume I, Issue LVII, November 2017, ISSN: 2320-5504, pp 118-123.
  13. Published a paper on “Sustainability Development in India : Role of Business and its Contribution” in World Wide Journal of Multidisciplinary Research and Development, Volume 03, Issue 11, November 2017, e-ISSN: 2454-6615, pp 60-64.
  14. Published a paper on “Transformational to Transactional : An Empirical Study on Job Satisfaction among Faculty in Engineering Colleges” in World Wide Journal of Multidisciplinary Research and Development, Volume 03, Issue 10, October 2017,E- ISSN: 2454-6615, pp 181-185.
  15. Published a paper on “A Study on Entrepreneurial Inclination among Students” in International Journal of Emerging Research in Management and Technology, Volume 06, Issue 08, August 2017, ISSN: 2278-9359, pp 357-362.
  16. Published a paper on “Corporate Social Responsibility of SMEs – An Indian Perspective” in Online International Interdisciplinary Research Journal, Volume 07, Issue 04, July-Aug 2017, ISSN: 2249-9598, pp 100-105.
  17. Published a paper on “Gender Effects on Risk Propensity, Risk perceptions and Risk Taking Behaviour of Entrepreneurs- An Exploratory Analysis” in International Journal of Science Technology and management, Volume 06, Issue 03, March 2017, ISSN: 2394-1529.
  18. Published a paper titled “Human Resource Planning in Modern Environment” in edited volume titled “Trends Challenges and Innovations in Management” published by Zenon Academic Publishing House, Hyderabad, India. ISBN: 978-81-926819-9-3, 1st edition 2015.
  19. Published a paper titled “A Critical study on Motivational Factors influencing development of Women Entrepreneurs in SMEs in India” in QUEST, Bi-annual Refereed Journal of Management Research, Volume VI, Issue-I, December 2015. ISSN: 0976-3317.
  20. Published a paper in International Journal of Business and Administration Research Review on “Impact of Socio-Economic Factors on Women Entrepreneurship in India: An Empirical Study” in IJBARR (ISSN NO. 2348-0653), Volume No.2, Issue 11, July – Sep, 2015, pp 154-160.
  21. Published a paper titled “Work Life Balance of Women Entrepreneurs in India” in edited volume titled “Managing Human Resources in Global Era- Prospects & Challenges” published by Zenon Academic Publishing House, Hyderabad, India. ISBN: 978-81-926819-3-1, 1st edition 2014.
  22. Published a paper in International Journal of Research in Commerce, IT and Management on “Quality of Work Life – A Critical Study on Indian Hospitals” in IJRCM (ISSN NO.2231-5756), Volume No.3, Issue 3, March 2013, pp 97-104.
  23. Published a paper titled “Economic Empowerment of Rural Women – A Challenge of 21st Century” in edited volume titled “Changing Paradigms of Rural Management” published by Zenon Academic Publishing House, New Delhi, India. ISBN: 978-81-926819-0-0, 1st edition 2013.
  24. Published a paper in International Journal of Research in Management on “A study on Corporate Social Responsibility in SingareniColleries Company Limited” in IJRM (ISSN NO.2249-5738), Journal Issue 3, Volume 1, January 2013, pp 32-37.
  25. Published a paper in International Journal of Research in Management on “Stress Management of Software Companies in India – A Case Study on Sterling & Wilson Limited, Bangalore” in IJRM (ISSN NO.2249-5738), Journal Issue 2, Volume 6, November 2012, pp 231-241.
  26. Published a paper titled “Women Empowerment through Entrepreneurship in India”, in edited volume titled “Women Empowerment through Entrepreneurship in India” published by Avon publications, New Delhi, India. ISBN: 978-93-8183-900-3, 1st edition 2012.
  27. Published an article in Minerals & Metals Review, October 2008 titled “Poka-Yoke Technique for Quality Control in Steel Plants”.
  28. Published a Paper on “Poka-Yoke Techniques: Its relevance for Quality Control in Steel Plants” in Steel &   Metallurgy Magazine Vol.10 No.11, Sep, 2008.
  1. Presented and published a paper on “The Impact of AI-Driven Social Media Platforms on Undergraduate Learning Outcomes”9th International Conference on Emerging Strategies for Business Advancements at Malla Reddy Engineering College for Women on October 25-26, 2024.
  2. Presented and published a paper on ‘Role of ICT tools in enhancing Teaching Pedagogy in Higher Education” aTwo-day International Virtual Conference‘ELT in India: Tradition vs Innovation’during 6th& 7th July, 2023 at BVRIT HYDERABAD College of Engineering for Women.
  3. Presented and published a paper on “Gender Effects on Risk Propensity, Risk perceptions and Risk Taking Behaviour of Entrepreneurs- An Exploratory Analysis” in Two Day International Conference on Emerging trends in Engineering, Science and management held on 17-18th March 2017 at Hyderabad. Conference Proceedings ISBN: 978-93-86171-32-0.
  4. Presented and Published a paper titled “Integrated Assessment of Climate Change and Sustainable Development Linkages: A theoretical Framework” in National Conference on “Climate Change Adaption: Challenges & Issues in Adaptation” organized by Department of Humanities and Basic Sciences, Sphoorthy Engineering College, Hyderabad in association with Science and Engineering Research Board (SERB), DST, Government of India, New Delhi, on 24th and 25th February, 2017.
  5. Presented and published a paper on “A Critical Study on Motivational Factors Influencing the Development of Women Entrepreneurs in SME’s in India” in Book Of Abstracts Advances In Global Business Research (Vol. 12, No.1, ISSN: 1549-9332) on Conference theme “Business and Entrepreneurship Development in a Globalized Era” and Refereed Proceedings of the 12th Annual World Congress of the Academy for Global Business Advancement (AGBA), Malaysia, November 16- 19, 2015, Page 185.
  6. Presented and published a Paper titled “Human Resource Planning in Modern Business Environment- An Overview” in National Seminar conducted by Department of Business Management, Mahatma Gandhi University in sponsored by UGC – New Delhi on “Trends, Challenges & Innovations in Management” on 20th March 2015.
  7. Presented and published a paper titled “Role of Good Governance in Human Development in India – Issues & Challenges”, in the International Conference on Smart Systems (ICSS- 2013) on 7-8th October, 2013, Hyderabad, India ISBN: 978-93-82163-88-6.
  8. Presented and Published a paper titled “A study of Women Entrepreneurship in SME’s in India- A Critical Study” in Tenth Biennial Conference on Entrepreneurship conducted by Entrepreneurship Development Institution of India (EDI), Ahmedabad on 20th& 21st February, 2013. ISBN 978-93-80574-47-9, Vol II.
  9. Presented a Paper titled “Women Empowerment in India –A critical study” in National Seminar conducted by Department of Commerce & Management, Osmania University on “Modern Management Practices” on 1st& 2nd February, 2013.
  10. Presented and published a paper titled “Corporate Social Responsibility of private companies in Disaster Management- An Indian Perspective”, in the International conference on Disaster Management: Preparedness, Response and Rehabilitation” (ICDM-2012) at National Geophysical Research Institute, Hyderabad from 18th-20th October 2012.
  11. Presented and published a paper titled “Traits of Women as Successful Entrepreneurs –An Indian Perspective” in National Conference on “Women Empowerment & Entrepreneurship” jointly organized by the Women Development Cell, University of Mumbai and conducted by Tolani College of Commerce, Mumbai on 24th November, 2012. ISBN 978-93-82429-94-4.
  12. Presented and published a paper titled “A Study of Job Stress in Faculty among selected Engineering Colleges of Hyderabad &Ranga Reddy Districts”, in the International conference on Managing Human Resources at the work place at SDMIMD, Mysore from 14-15 December 2012.ISBN: 978-81-922146-4-1
  1. Published Patent Titled “AI-IoT based Food Safety Detecting System using Advanced Sensor Technology.”
  2. Published Patent Titled “Innovative Smart Insole for Accurate Pressure Detection.”

Nil

  1. HMA- Hyderabad Management Association- Membership No.IM-2415
  2. ACM- Association for Computing Machinery-Membership No. 5673617.
  3. ACSE-Asian Council of Science Editors- Membership No: 242619669
  1. Invited as Resource Person for “Start-up Sprint- Entrepreneurial road Map from Idea to Market” at Joginpally B.R. Engineering College on 25th March 2025.
  2. Invited as Resource Person to “Business Model Canvas” at Mahaveer Institute of Science & Technology on 3rdand 4thApril 2024.
  3. Delivered a talk on topic “An Overview of Transactional Analysis for Personal Growth and Change” under the JBGEI Weekly FDP Series at JB Institute of Engineering & Technology on 21stMay 2022.
  4. Delivered a talk on topic “Enhancing Leadership Competencies for Women Executives” for Management Development Programmes (2016-17) at Ratan Global Business School on 25th and 26th November 2017.
  5. Delivered a talk on topic “Basics of Human Resource Management” as a part of an Interactive radio Counselling (IRC) Live Transmission programme by IGNOU at GyanaVani Studios, All India Radio, Hyderabad on 31st October 2017.
  6. Delivered a talk on topic “Basics of Marketing” as a part of an Interactive radio Counselling (IRC) Live Transmission programme by IGNOU at GyanaVani Studios, All India Radio, Hyderabad on 9th September 2017.
  7. Delivered a talk on topic “Promoting Women Leadership through Finance Competencies” for Management Development Programmes (2016-17) at Ratan Global Business School on 27th and 28th May 2017.
  8. Delivered a talk as Guest Lecture on topic “GST and its implications” for One Day Workshop on “Financial Literacy in India” at Sphoorthy Engineering College, Hyderabad on 6th May 2017.
  9. Invited as one of the speakers for International conference on “Biochemistry, Nutrition and Pharmacy in Human Welfare: Recent trends and Future Challenges” organized by Department of Biochemistry, University College of science, Osmania University from 3rd to 5th September 2015.
  10. Delivered a talk as Guest Lecture on topic “Quantitative Techniques” for Five Day Programme on “Career Counselling & Soft Skills” at Ratan Global Business School in association with Center for Corporate Research and Training Development (CRTD) on 11th July to 15th July 2016.
  11. Delivered a talk as Guest Lecture on topic “Application of Statistical Tools in Research” for two-day National Level workshop on “Research Methodology in Science, Engineering & Management” at R & D Cell, JB Institute of Engineering & Technology from 28th February and 1st March,2014.

Nil

1. Asian Journal of Economics, Business and Accounting

  1. Programme Coordinator for One Week National Level  Faculty Development Program (Hybrid Mode) on “Assimilation of Indian Knowledge Systems with NEP – 2020: Prospect and Retrospect” conducted from 30th July to 04th August, 2024  and organized by Department of Basic Sciences and Humanities  & Internal Quality Assurance Cell (IQAC) at BVRIT HYDERABAD College of Engineering for Women.
  2. Organizer for 2-day AICTE sponsored “International Conference (Online) on Future Electric Vehicular Mobility and its Challenges (ICFEVMC- 2021)” organized by Joginpally B.R. Engineering College, Hyderabad on 21st and 22nd December, 2021.
  3. Programme Coordinator for One Week Faculty Development Programme on “Data Relationships and Multivariate Analysis for Research Publications” organized by Avanthi Degree & PG College on 7th and 13th February 2020.
  4. Organizing Committee Member for Two Day International Conference on “Emerging Trends in Engineering Science and Management” organized by Sphoorthy Engineering College on 17th and 18th March, 2017.
  5. Proceedings committee member in the National Conference on “Climate Change Adaption: Challenges & Issues in Adaptation” organized by Department of Humanities and Basic Sciences, Sphoorthy Engineering College, Hyderabad in association with Science and Engineering Research Board (SERB), DST, Government of India, New Delhi, on 24th and 25th February,2017.
  1. National Faculty Development Program (Online) on Enhancing Research & Innovation Funding, organized by the Innovation Incubation and Entrepreneurship Cell (IIEC), VIT-AP University, from 07th to 11th April 2025.
  2. Online Six Week Faculty Orientation Programme “IGNITE Certification Program” organized by Directorate of Entrepreneurship Innovation and Start-ups, from 16th December 2024 to 25th January 2025.
  3. One Week AICTE Recognized Faculty Development Programme on “Outcome based Education and Accreditation Process” conducted by NITTR Curriculum Development Centre Department, Chandigarh from 2nd to 6th December 2024.
  4. One Week AICTE Recognized Faculty Development Programme on “Developing Healthy Work Culture at Work Place” conductedby NITTR Curriculum Development Centre Department, Chandigarh from25th to 29th November2024.
  5. One Week National Level Faculty Development Program on “Mastering HR with Excel: Simplified Analytics for Strategic Decisions” organized by Department of Management Studies, Vardhaman College of Engineering, Shamshabad, Hyderabad from 21st to 26th October, 2024.
  6. 12 weeks FDP on Business to Business (B2B) conducted by NPTEL-AICTE from 22nd July to 11th October 2024.
  7. One month FDP on Business analytics conducted by SkillDzire in collaboration with AICTE, June 2024.
  8. Six days online MDP on “Empowering Entrepreneurs, Building Future” conducted by Department of Management Studies, Sridevi Women’s Engineering College, Hyderabad from 29th April to 4th May 2024.
  9. 12 weeks FDP on Intellectual Property conducted by NPTEL-AICTE from 22th January to 12th April 2024.
  10. IP Awareness/Training program under National Intellectual property Awareness Mission on March 18th 2024 organized by Intellectual Property Office, India.
  11. 2nd One Week Online Workshop on Advance Statistical Data Analysis using SPSS during 21st to 27th January ,2024 organised By Uttar Pradesh University of Medical Sciences, SaifaiEtawah, UP, India
  12. 12 weeks FDP on Organizational Behaviour conducted by NPTEL-AICTE from 24th July to 13th October 2023.
  13. Webinar on “NEP-2020 Implementation Plan: Technology Use and Integration” conducted by JNTUH-HRDC held on 3rd September 2022.
  14. Webinar on “NEP-2020: Changing Role of Teachers” conducted by JNTUH-HRDC held on 6th September 2022.
  15. Webinar on “How to plan for Start-up and legal & Ethical Steps” Organized by Institution’s Innovation Council (IIC) 4.0, Joginpally B. R. Engineering College, Hyderabad, Telangana, India on 07th April 2022.
  16. Webinar on “Patent filing, Copyrights and Trademarks” organized by Institution Innovation Council (IIC) 4.0, JoginpallyB.R.Engineering College, Hyderabad on 5th February 2022.
  17. One week FDP on “Research Essentials” organized by Department of Computer Science Engineering, Chandigarh University on 31st January to 5th February 2022.
  18. Online FDP by AICTE Training And Learning (ATAL) Academy on “Sustainable Business Eco-System” by National Institute of Technology, Rourkela from 10th to 14th January 2022.
  19. Online FDP by AICTE Training And Learning (ATAL) Academy on “Innovation Management” at Shiv Nadar University from 10th to 14th October 2020.
  20. One week Entrepreneurship Development Program conducted by Centre for Entrepreneurship Development and Business Sustainability in collaboration with Osmania Technology Business Incubator held from 5th to 11th October 2020.
  21. One-day Webinar on “Digital Shift – Prioritizing Digital Commerce in a Global Pandemic” organized by Avanthi Group of Institutions held on 26th August 2020.
  22. National Level Webinar on “Common man Security in Cyber world” organized by Computer Engineering Department of VasandadaPatilPratishthan’s College of Engineering &Visual Arts, Sion, Mumbai on 26th August 2020.
  23. National Level Webinar on “NAAC Assessment and Accreditation Process” organized by Internal Quality Assurance Cell (IQAC), Osmania University in association with National Assessment and Accreditation Council (NAAC), Bengaluru on19th August, 2020.
  24. Two-day Webinar on “E-Resources for Teaching and Learning” organized by Avanthi Group of Institutions held on 12th and 13th August 2020.
  25. One-day national Webinar on “Impact of COVID 19 on Promotion and Distribution Management” organized by the Department of Business management, University of P.G. College, Palamuru University, Mahabubnagar, Telangana on 3rd August,2020.
  26. Online Webinar on “Planning Effective Digital Adoption for online Learning” conducted by Avanthi Group of Institutions on 25th July, 2020.
  27. Five Day Faculty Development Programme on “Insight into Revised Accreditation Framework of NAAC” organized by Internal Quality Assurance Cell (IQAC), Narsaraopeta Engineering College, Narsaraopet, Guntur, Andhra Pradesh from 1st July to 6th July, 2020.
  28. Two day Online Short Term Course on “Research Methodology” conducted by UGC- Human resources Development Center, Osmania University, Hyderabadfrom 15th June to 17th June, 2020.
  29. Faculty Development Program on “Interactive Session on Growing Integrally” in association with the “Trust Eager to Forge Ahead”, Hyderabad during 15th, 16th, 22nd, 23rd& 30th May, 2020 organized by The Department of Mechanical Engineering, CMR Technical Campus, Hyderabad.
  30. Certificate program on “What senior management of Tier II engineering colleges need to know of NBA Accreditation?” organized by InPods Ed-tech on 21st May,2020.
  31. Faculty Program on “NBA” organized by BharatiVidyapeeth College of Engineering, Navi Mumbai on 13th May, 2020.
  32. Two Day International Conference on “Emerging trends in Engineering, Science and management” at Sphoorthy Engineering College, Hyderabad held on 17-18th March 2017.
  33. National Conference on “Climate Change Adaption: Challenges & Issues in Adaptation” organized by Department of Humanities and Basic Sciences, Sphoorthy Engineering College, Hyderabad in association with Science and Engineering Research Board (SERB), DST, Government of India, New Delhi, on 24th and 25th February,2017.
  34. Two Day National Conference on “Demonetization to Digital Economy- Issues and Challenges” organized by Department of Business Management, Osmania University, Hyderabad on 20th and 21st January 2017.
  35. Fourth International Conference on “Transformations in Engineering Education (ICTIEE) 2017”, Hyderabad in association with Indo-Universal Collaboration for Engineering Education (IUCEE) from 6th to 8th January,2017.
  36. One Day National Seminar on “Trends, Challenges & Innovations in Management” organized by Department of Management Studies, Mahatma Gandhi University, Nalgonda, Telangana sponsored by UGC-New Delhi on 20th March 2015.
  37. Two Day Seminar on “Entrepreneurship: The Challenges and Opportunities” organized by Entrepreneurship Development Cell, JB Institute of Engineering and Technology on 7th and 8th March 2014.
  38. Two day International Conference on “Smart Systems (ICSS-2013)” organized by JB Institute of Engineering & Technology on 7-8th October, 2013, Hyderabad, India.
  39. Two Day National Seminar on “Modern Management Practices” organized by Department of Business Management, Osmania University, Hyderabad on 1st and 2nd February 2013.
  40. International conference on “Managing Human Resources at the work place” at SDMIMD, Mysore from 14-15 December 2012.
  41. One Day National Conference on “Women Empowerment & Entrepreneurship” jointly organized by the Women Development Cell, University of Mumbai and conducted by Tolani College of Commerce, Mumbai on 24th November, 2012.
  42. International conference on “Disaster Management: Preparedness, Response and Rehabilitation” (ICDM-2012) at National Geophysical Research Institute, Hyderabad from 18th to 20th October 2012.
  43. “Innovative Action research” conducted by Commerce Association -IPE, Hyderabad, Department of Economic and Business management, Osmania University, Hyderabad in association with Suprabath Institute for Management & Computer Studies on 29th and 30th August 2008.
  • Institutional SPOC-UPSC Coaching
  • Department Coordinator- Vishnu Era
  • Incharge – Entrepreneurship development Cell (EDC) &V-SAW